Pillowtex Inks International Licenses
By Staff -- Home Textiles Today, 7/31/2006 12:00:00 AM
New York —
New York –Official Pillowtex LLC has signed two international licensing agreements for the Fieldcrest brand and, in conjunction with Li and Fung, six licensees for the Cannon and Cannon Royal Family brands.
The new Fieldcrest licensees are:
Maurice Kain – New Zealand;
Bed Bath S.A. – Greece.
Rick Platt, managing director of Official Pillowtex, observed, “These new licensees will be valuable additions to the Fieldcrest brand as we continue to build internationally and expand the brand overseas.”
The following companies will exclusively manufacture and market all textiles categories for the Cannon and Cannon Royal Family brands in the territories indicated:
Arabian Company for Comforters and Pillows – Saudi Arabia, Kuwait, Lebanon, — Bahrain, Qatar, Oman, Jordan and Iran;
Bed Bath S.A. – Greece;
Cannontex S.A – Chile, Bolivia, Peru and Paraguay;
Colortex S.A. – Argentina;
Maurice Kain –New Zealand;
PT Emway Globalindo – Indonesia.
“I have worked very closely with these manufacturers over the years and have tremendous respect for the quality of their products,” said Jose Delgado, director of Pillowtex International Business.
Added Jack Toolan, evp of the Home Brands Group of Li and Fung USA, “This fits nicely with our developing international strategy for the Cannon brand. We intend to satisfy the small to mid-size markets with licensing agreements with 'world class' partners and supplement the larger markets with our own direct strategy.”
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