Natori unveils new brand: N Natori

Partnership will JLA will branch into additional home categories

-- Home Textiles Today, 3/10/2010 10:01:00 AM

New York – Natori and home textiles manufacturer JLA have developed a new luxury line called the N Natori collection that will address more accessible price points.

The print-drivan line will feature prices ranging from $129.99 to $179.99 for queen duvet cover sets and $249.99 to $299.99 for queen comforter sets. Full ensembles with accessories will retal from $499 to $600.

“We needed to round out our portfolio and reach a wider audience,” said Josie Natori, founder and ceo of the Natori Company. “The mindset of many consumers is different today. N Natori address that with a balance of utility and luxury, comfort and ease.”

In addition, Natori and JLA announced that they will take the Natori brand into several new product categories, including area rugs, accent and occasional furniture, room accessories, and lighting for the table and floor.

Expected to launch at retail in fall 2011, the Natori Home Collection will focus on better department and speciality stores.