Sleep Innovations Ventures Into Soft Furniture

By Staff -- Home Textiles Today, 10/31/2005 12:00:00 AM

New York —

Sleep Innovations has its eyes on the college age/first-time apartment crowd with a new line of brightly colored loungeware filled with poly foam, called innovadesign.

The company has taken a showroom at High Point to show off its new collection of 17 different furniture shapes with microsuede covers. Some of the head cushions for recliners will feature visco elastic foam for comfort and support.

According to company executives, pricing is still under development. But products can be seen at its new showroom at 239 Wrenn St. in High Point, N.C.

In addition, Sleep Innovations rolled out a complete line of comfy novelty pillows for back-to-school that include a laptop wedge, body pillows, a snail pillow and lounge lizard in the $20 to $30 price range.