Smith & Wesson shoots for home

By Staff -- Home Textiles Today, 10/15/2003 12:00:00 AM

Scottsdale, AZ — Smith & Wesson Holding Corp., parent company of handgun maker Smith & Wesson Corp., this week launched an endeavor to expand its product lines into new categories, including home goods.

For its newest division, Smith & Wesson Interactive Management LLC, the company introduced its Crossings catalog, a standalone catalog and Internet commerce business unit that capitalizes on the strength of the Smith & Wesson brand name by offering consumers a new collection of merchandise, including home décor items, gifts and apparel.

Smith & Wesson Interactive will direct the company's initiatives for its customer relationship management, Internet commerce and direct marketing efforts.

Added Colton Melby, president and coo: "We are broadening our scope into new areas that reflect our American heritage, supporting the values for which the brand stands and will continue to provide a strong return to our shareholders."

The Crossings catalog includes a collection of decor accessories for every room in the house, all depicting a western and casual theme in earthy tones, such as Crewelwork cowgirl pillows inset with beaded studs and faux pearls by New York textile artist Judi Boisson, and Lodge Toile bedding that coordinates with a 100 percent cotton handcrafted saddle blanket quilt.