Dan River signs Country Living license
By Staff -- Home Textiles Today, 3/9/2004 12:00:00 AM
NEW YORK — Dan River has signed with Country Living magazine to develop moderately priced soft home products with a casual country lifestyle that cater to department and specialty stores.
Country Living also has a licensing agreement with Lane Furniture.
Country Living and Dan River will translate the magazine's targeted lifestyle into four potential design groups for the home, sometime after the New York Home Textiles Market. They include rustic/Adirondack; cottage/country; traditional, with a more formal approach; and urban, which will have an updated modern appeal.
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