New Kohl's ad campaign builds on 'More Like It' theme
By Andrea Lillo -- Home Textiles Today, 12/18/2000 12:00:00 AM
MENOMONEE FALLS, WI -Kohl's Department Stores has launched its advertising campaign for the holidays, featuring its signature tag line, "That's More Like It."
It's the first campaign created by its new ad agency, McCann-Erickson New York.
"We built valuable recognition with our previous 'That's More Like It' campaign," said Julie Gardner, senior vp of marketing. "Our new ads build on that message and remind our customers that this holiday season they can have more time for the holidays because Kohl's will continue to offer more of what they already expect-strong name brands, value and especially convenience."
The spots have been airing on local market network affiliate stations and cable channels like A & E, Discovery and the Family Channel, and on radio.
We would love your feedback!