Ralph Lauren teams with Kravet
-- Home Textiles Today, 2/25/2010 12:02:00 PM
New York – Kravet, a major source for the interior design trade has signed an agreement with Ralph Lauren Home, a division of Polo Ralph Lauren Corp.,in conjunction with its licensing partner Folia, to distribute Ralph Lauren fabrics, wall coverings and trimmings in its 25 showrooms nationwide.
The agreement also includes Ralph Lauren Home lighting and window hardware in select locations.
The fabrics also will be distributed nationwide to interior designers via sample books. All Ralph Lauren Home skus in fabrics, wall coverings and trimmings are included in this new program. Folia is a division of P/Kaufmann.
“Ralph Lauren Home and Folia are thrilled to announce this new partner for trade distribution. Kravet is one of the leaders in the fabric industry with a significant presence in design centers throughout the country. Being represented in Kravet showrooms will further grow the business and increase Ralph Lauren Home’s position in the interior design community,” said Frank Guzzetta, president of Ralph Lauren Home.
“We are pleased, excited and honored to represent Ralph Lauren Home to the North American design trade,” said Cary Kraveet, president. “With nearly 100 years serving the interior design industry, Kravet feels that working with and representing the quintessential American fashion and home brand is a formula for future success.”
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