United Feather & Down debuts Freshness logo

By Staff -- Home Textiles Today, 6/20/2007 1:44:00 PM

Des Plaines, Ill.– After its introduction more than a decade ago, United Feather & Down is introducing a new look for the company’s trademarked Freshness Assured Anti-Allergen Cleaning Process.

The new logo, featuring shades of green and yellow melded together on a white background, is intended to better reflect the proprietary, seven-step hypoallergenic cleaning process that the company is known for, the company said.

Many people think down in itself is allergenic, but that’s not the case if down is cleaned properly, according to UF&D.

“Our company prides itself on providing the highest quality, most hypoallergenic down fill on the market today,” said Bob Hickman, svp, sales and marketing.