Carpenter kicks off national ad campaign
By Staff -- Home Textiles Today, 12/15/2003 12:00:00 AM
Richmond, VA — Carpenter said it will launch a national advertising campaign to enhance the visibility of the Isotonic brand and Sleep Better concept. The first phase of the campaign kicks off in February and will run for six months.
"We are advertising our Sleep Better product logo as a recognizable standard for the highest quality bed pillows and mattress pads available in both foam and fiber. We want to let people know that Isotonic is the only product line that can stand up to any and all competitors," explained Dan Schecter, vp sales and marketing for Carpenter.
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