Webinars help exhibitors prepare for NY Gift Show

-- Home Textiles Today, 3/30/2010 8:18:00 AM

White Plains, N.Y. – A monthly series of "Market Readiness" seminars will begin in May for exhibitors participating in this summer’s New York International Gift Fair.

The series includes four webinars and one at-market session that cover preparing for NYIGF, maximizing on-site sales opportunities and conducting post-show follow up.

The webinars will be produced jointly by NYIGF and Right Angle Strategies, a business strategy and coaching consultancy lead by gift and home industry veterans Stu Teller and Laura Blunt. Right Angle Strategies also will offer webinar and seminar participants free, in-booth 15-minute business consultations during the fair.

The first three pre-show webinars will focus on pre-show marketing, sales techniques and tradeshow operations; and the fourth and final webinar, which will be held post-show, will address market follow-up. The cost per webinar is $10, unless otherwise noted, and registration is available online at http://www.nyigf.com/Exhibitors/PreShowPromotion/ExhibitorEducation.aspx.

The first session, "Pre-show Marketing to Drive Your Sales," will be lead by Right Angle Strategies and PR expert Cathy Steel of Steel Associates. Topics will include pre-show direct marketing, advertising and public relations, telemarketing, onsite promotions and giveaways. It will take place Thursday, May 20, from 2:00-3:30 p.m.

The second pre-show webinar, "How to Attract Buyers and Close the Sale," will take place Thursday, June 17, from 2-3:30 p.m.

The third pre-show webinar, "NYIGF Operations Made Easy," will review the NYIGF set-up manual as well as time-saving pre-show operations, set-up specifics and break-down instructions. It will take place Thursday, July 15, from 2:00-3:30 p.m. This session is free.

The final, post-show webinar, "How to Manage Orders and Leads Generated," is scheduled for the week after NYIGF, on Thursday, Aug. 26, from 2:00-3:30 p.m. This session costs $20 in advance and $25 onsite.

The fair takes place Aug. 14 through Aug. 19 at New York City's Jacob K. Javits Convention Center and Passenger Ship Terminal Piers 92 and 94.