Willams-Sonoma’s textiles driving the business
-- Home Textiles Today, 3/10/2010 12:46:00 PM
Orlando, Fla. -Williams-Sonoma Inc. today told investors that its textiles business, not furniture, is the leading driver of sales.
During the Raymond James Institution Investors Conference held today in Orlando, Fla., Sharon McCollam, evp, coo and cfo, said that less than 30% of company sales come from furniture.
“The most profitable aspectsof our business are textiles, decorative accessories and pillows,” she said, expalining that once consumers buy furniture, it becomes a piece on which they build on and drives future sales to the brand.
Another driving force for Williams-Sonoma is its ecommerce side of the business, which currently makes up 30% of corporate revenue.
To boost this figure and further fuel its online sales, the company is anteing its marketing tactics with targeted e-mail campaigns and improved system platforms.
“We are thinking more and more like an internet company, and we couldn’t be more excited about it,” Connolly added.
Merchandising is another key focus for Williams-Sonoma in 2010 and beyond.
“It’s always about the goods,” said Connolly, adding that as Williams-Sonoma enhances its brands and repositions key items, “the customer is responding.”
Overall, Williams-Sonoma is seeing momentum across every aspect of it business and is optimistic about its future, despite current economic conditions.
“This current recession has created a disruption in the economy and most likely a permanent change in consumer behavior,” Connolly said. “We believe that the consumer’s focus on price and value will endure long after the economy begins to recover.”
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