Zarela fiesta celebrates new line

By Staff -- Home Textiles Today, 9/8/2004 12:00:00 AM

NEW YORK — Chef and restaurateur Zarela Martinez is hosting a Mexican fiesta Sept. 13 at her Midtown Manhattan restaurant, Zarela, to showcase her new line of table linens and bath products with Town and Country Living.

Titled "Zarela," the collection is inspired by Mexican arts and crafts objects and cultural motifs, like la loteria (the lottery).

Martinez is the author of several cookbooks and is the host of her own 13-part cooking series, "Zarela! La Cocina Veracruzana," on PBS. Her son, Aarón Sanchez, is also a renowned Mexican chef and will be at the party. He has a licensed cookware line at Mervyn's.

The Mexican counsel general will cut the ribbon for the launch of the product line, which is set to hit shelves of a yet-to-be-announced major discount department store chain.