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JCPenney Fetes Lines at Pre-Oscars Bash

-- Home Textiles Today, 3/7/2010 12:00:00 AM

New York —

Ahead of its Oscars party ad campaign breaking tonight, JCPenney made some noise here last week with a media bash at Alice Tully Hall.

The space was decked out with items from Cindy Crawford’s exclusive new outdoor living merchandise for the retailer.

The evening also featured a preview of the Oscar commercials and a runway show for JCP’s spring apparel assortment kicked off by celeb designers Mary-Kate and Ashley Olsen.

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