Rugs Direct Revamps, Relaunches Online Store

-- Home Textiles Today, 4/26/2010 12:00:00 AM

Winchester, Va. —

After months of research, working with focus groups, and programming and testing, Rugs Direct has launched a complete redesign of its online store at www.rugsdirect.com.

“When our customers speak, we listen,” said Randy Kremer, president. “We knew we had the products people wanted, but with so many offerings it wasn't always easy for them to find exactly what they were looking for. The number one reason we went to the time and expense to upgrade the site was to help our customers always find the perfect area rugs for their homes as easily and quickly as possible.”

Rugs Direct offers more than 70,000 styles, sizes, colors and themes of area rugs. The new layout of the website allows visitors to shop based upon any attribute of a rug, the company explained. “Of course they can simply browse, but the major focus was on perfecting what is called in the industry, 'guided navigation'.”

The website upgraded and modernized its platform and look.

“With our new design we are able to show large, detailed photos of the products, including a close-up feature that permits customers to thoroughly examine patterns and designs,” said Bill Martin, vp of merchandising. “This new design is going to help people overcome any concerns they may have about buying online,” he said.

Many of the improvements were done in house by the company's IT department, led by Greg Culler, chief information officer.