Britney Spears is new face of Candie’s for Kohl’s

-- Home Textiles Today, 3/3/2009 1:43:00 PM

New York – Juniors fashion brand Candie’s, carried exclusively by Kohl’s under license from Iconix Brand Group, will be boosted by the endorsement of pop star Britney Spears.

Spears will appear in the Candie’s Only at Kohl’s 2009 print, television, in-store and online marketing and advertising campaigns, Iconix said, adding, “Candie’s and Kohl’s also will be heavily integrated into all of Spears' upcoming promotional activities,” which includes sponsorship of the Spears tour that started today.

“I’m so excited to be the face for Candie’s Only at Kohl’s. Candie’s and Kohl’s are doing such great things with my tour. It’s great to work with a line that has such cool clothes and accessories,” Spears stated about the partnership.

A “First Look” tour video debuted last night exclusively at www.candies.com, and Iconix said Spears “will wear Candie's apparel, footwear and accessories in an upcoming music video off of her current album.”

Dari Marder, chief marketing officer of Iconix, said, “We are thrilled to announce our partnership with Britney, which marks her first ever apparel endorsement.” Candie’s also has a soft home line at Kohl’s.