Kohl's signs exclusive with Laura Ashley

By Staff -- Home Textiles Today, 2/17/2004 12:00:00 AM

MENOMONEE FALLS, Wis.— Kohl's Department Stores has added Laura Ashley Lifestyles to its home textiles offerings. Following the announcement late last week of an exclusive Gloria Vanderbilt Home rollout, this marks the retailer's second home-department brand introduction for spring.

The Laura Ashley Lifestyles line, a sub-brand that is exclusive to Kohl's, is comprised of bath towels, sheets, pillows, comforter sets and bedroom accessories, including coordinating valances, bed skirts and shams. Merchandise will arrive in stores this month. All Kohl's stores will carry the line, as well as Kohls.com.

"With Laura Ashley Lifestyles, we're giving shoppers another reason to choose Kohl's for their home decor needs," said Kevin Mansell, Kohl's president. "Laura Ashley, a well-respected brand known for quality and style, delivers what shoppers expect at Kohl's — great brands and value in a convenient shopping environment."

The Laura Ashley Lifestyles line of bedding and bath textiles features updated floral, plaid and solid patterns.