Couristan Customers Can Tap New Web Features

By Staff -- Home Textiles Today, 9/8/2008 12:00:00 AM

Fort Lee, N.J. —

Added sales features and enhanced product content are among the recent upgrades implemented on area rug and broadloom house Couristan Inc.'s website, www.couristan.com.

The just-completed upgrade allows current dealers and potential new customers the ability to view Couristan's complete catalog of display options. The Merchandising Display Units section, accessible through a Profile page, illustrates fixtures for the area rug and residential broadloom divisions. Pricing, promotional opportunities, shipping and stock availability can be obtained via the Contact Us button.

The enhanced website offers updated product listings, downloadable warranty copies, informational videos, corporate photos and news, and additions to Couristan office and showroom listings.

"Keeping the brand fresh and relevant while reaching customers through a variety of platforms is the key to effective sales and marketing, particularly in a challenging economic climate," said Larry Mahurter, director of advertising, marketing and sales promotions. "With the amount of daily traffic our website receives, we're greatly maximizing our opportunities to generate auxiliary business."