Sears launches eco site to help consumers go green at home

-- Home Textiles Today, 4/23/2009 9:57:00 AM

Hoffman Estates, Ill. – Sears Holdings today introduced two new eco-conscious web sites – www.sears.com/green and www.kmart.com/green -- and is positioning them as resources for shoppers seeking to reduce their carbon footprint in every room of the home.

The overlapping sites feature an interactive map of the home, from the attic to the basement, with room-by-room tips for making homes more energy efficient.

The company’s sustainability efforts “do not stop at just providing information on how to live greener,” said Mark Snyder, chief marketing officer for Kmart. “We combated the misconception that it costs more 'green' to 'go green' with relevant, applicable ideas for any family. Not only do both web sites showcase green products that are categorized to green the home, green our customers' lives and green their yards, Sears Holdings sees living greener as a means to enrich the entire family, by getting everyone involved."