Natura World Touts Benefits of Wool

By Michele SanFilippo -- Home Textiles Today, 7/11/2005 12:00:00 AM

Cambridge, Canada — —

Cambridge, Canada —Natura World, a maker of high-end foam and wool-filled basic bedding products, has put its newly expanded 1,100-square-foot showroom at 295 Fifth Ave. to use in displaying its Smart Wool technology with wool-filled comforters, mattress pads and toppers.

Said Ralph Rossdeutscher, Natura World president and CEO, “We focus on specialty products and got into the business 11 years ago to look after the sleep comfort of our customers.”

Company executives claim Natura Smart Wool acts as a natural thermostat for the body by controlling temperature and humidity during sleep. The company's patented fill, they said, actively manages body temperature by transporting excess body heat and humidity away from the body.

Additionally, the fill is said to be a hypoallergenic product that does not support the presence of molds, mildew or dust mites.

The company uses virgin wool encased in 100 percent unbleached cotton for its mattress pads, toppers, pillows and comforters, and also offers an organic version.

For two years, it also has been offering Natura Cry Less wool baby bedding products as well as machine washable items.

Natura World's complete line of wool-filled products can be seen at 295 in suite #1706. Its queen-size wool pads range from $59 to $199, toppers are priced at $59 to $299, comforters go from $69 to $199, and pillows retail from $15 to $100.