London Luxury to debut Arm & Hammer textiles

-- Home Textiles Today, 2/8/2010 10:46:00 AM

New York – London Luxury has signed a license to produce Arm & Hammer branded bedding, bath and kitchen textiles.

“The Arm & Hammer brand has been trusted by consumers for more than 164 years for its safe and effective ability to clean and deodorize,” said Marc Jason, ceo of London Luxury. “With today’s consumer more focused than ever before on hygiene and cleanliness in the home, the timing could not be better for expanding the Arm & Hammer brand footprint into the home textile aisles.”

The line will target specialty home, mid-tier, mass and online retailers.

The license dovetails with London Luxury’s focus on differentiated, performance-oriented textiles with technological enhancements. Its current roster of brands includes The Sharper Image, Skin Glow copper-infused textiles, temperature-regulating textiles using Outlast, asthma and allergy-friendly bedding and bed bug protection products.