Share this on

London Luxury to debut Arm & Hammer textiles

-- Home Textiles Today, 2/8/2010 10:46:00 AM

New York – London Luxury has signed a license to produce Arm & Hammer branded bedding, bath and kitchen textiles.

“The Arm & Hammer brand has been trusted by consumers for more than 164 years for its safe and effective ability to clean and deodorize,” said Marc Jason, ceo of London Luxury. “With today’s consumer more focused than ever before on hygiene and cleanliness in the home, the timing could not be better for expanding the Arm & Hammer brand footprint into the home textile aisles.”

The line will target specialty home, mid-tier, mass and online retailers.

The license dovetails with London Luxury’s focus on differentiated, performance-oriented textiles with technological enhancements. Its current roster of brands includes The Sharper Image, Skin Glow copper-infused textiles, temperature-regulating textiles using Outlast, asthma and allergy-friendly bedding and bed bug protection products.

Share this on

Talkback

We would love your feedback!

Post a comment

Related Content

• Author

Also by this author

• Surtex to Expand in 2011

• Suppliers Testing Social Media

• The View Direct from NYIGF: New Product Winners

• Video: The View Direct from NYIGF

• GIHC Exhibitors

»MORE

Sponsored Links

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Serta

  

  Serta is a bedding brand leader and the manufacturer of the best selling premium mattress in America, The Serta Perfect Sleeper®, the upscale Perfect Day® collection, the elegant Vera Wang by Serta® Collection and the new Trump HomeTM Mattress Collection... more

---

Most Recent Resources

• Mattress Buying 101 - Connecting with Consumers
• Designing Your Brand’s Website for eCommerce
• Global Sourcing in 2010: Doing More With Less
• Comparing Four Options for Turning Web Site Traffic into...
• Design, Develop, Deliver: The Three D's to Digitally...
• Are You Prepared for the 2009 Holiday Season? A Branded...