Loftex introduces towels with cashmere

-- Home Textiles Today, 10/9/2004 9:03:00 AM

FROM THE NEW YORK MARKET — Loftex USA , the American division of one of China 's largest towel manufacturers, is debuting a cashmere blend towel among its premium collection at the New York Home Textiles Market.

Cashmina is a blend of cashmere, bamboo and cotton. "It combines the most absorbent and the softest fibers," said Gretchen Dale, director of design and marketing.

The company, which is making its debut this market, is showing a range of product from the 13.5-pound, ring-spun Essentials solid-color towel at a $5.50 retail to Venezia, a light-weight, luxury towel with more than 1 million long loops that will retail from $17 to $20.