Bloomies brings back concept store

By Andrea Lillo -- Home Textiles Today, 10/11/2002 12:00:00 AM

NEW YORK —

The renaissance of Bloomingdale's home and furniture format comes to fruition next month, as it opens a store on Nov. 1 in Las Vegas, which is also a new market for the retailer.

"Bloomingdale's is very proud to be entering a new Las Vegas market, adding to the success of our existing stores across the country," said Michael Gould, chairman and ceo. "We recognized the phenomenal growth of this exciting city and are pleased to open our first home and furniture store in this dynamic environment."

Bloomingdale's previously had a handful of home concept stores over a decade ago.

At 100,000 square feet, the new Las Vegas store will concentrate on the categories of domestics, housewares, furniture, luggage, hard table top, rugs and mattresses. In addition, the store will offer a personalized bridal registry service.

In domestics, exclusive merchandise will include Bloomingdale's at Home, which features the luxurious Platinum and Classique collections of sheets, duvets, towels, down comforters and pillows. In addition, more than 30 exclusive quilt patterns will also be available, as will the Joy and Jake collection of bedspreads, shower curtains, decorative pillows and more.

Using linear spaces, the store is classically modern with black glass columns that connect to luminous glass ceilings. Both dark and light woods are used, and the changeable ceiling lighting can alter the store's mood or effect.