BERKSHIRE BLANKET INC.
-- Home Textiles Today, 3/30/2001 12:00:00 AM
Ware, MA (413) 967-5964
Moving beyond its core business in fleece blankets and throws, Berkshire debuts a group of luxury cotton blankets taking a good-better-best approach. Targeting an opening retail price point of $39.99, the twin is Rockwell, a textured all-cotton. Stockbridge, a step-up at $59.99 twin retail, is blend of 50 percent cotton/50 percent cotton chenille yarn. At the top of the line is Luxury Cotton, a mercerized Pima cotton at $69.99 twin retail. All styles are available in core colors of sugar white, midnight blue and nutmeg. Fashion colors include whisper pink, pewter green and overall blue. In throws, Berkshire capitalizes on the continued popularity of faux fur looks with a Luxor Throw in a variety of lodge looks, stripes and plaids at $49.99 retail. Colors and styles include evergreen, celestial, snow time and Scottish fling plaid.