Steel Associates to Promote GLM Shows

By Staff -- Home Textiles Today, 11/13/2006 12:00:00 AM

White Plains, N.Y. —

Cathy Steel, who has worked with exposition operator George Little Management (GLM) for 18 years, has formed a marketing and communications firm, Steel Associates, which has been retained for services on several shows produced by GLM, its first client.

Steel said she will direct media relations, association partnerships, special event production and other related marketing activities effective immediately for three GLM events: the EX*TRACTS fragrance show, the New York Home Textiles Show, and the New York International Gift Fair. These events are coordinated to run concurrently from Jan. 27 to Feb. 1, 2007 in New York.