American Textile Bedding Zaps Allergens

New Product Line Treated with Antimicrobial Agent

By Staff -- Home Textiles Today, 8/8/2006 12:00:00 AM

At the New York Market — —

At the New York Market —The new product line from American Textile Company is really up to snuff, or sniff, as the case may be — bed pillows, pillow protectors, and mattress protectors are made of allergen-barrier fabric treated with the Silpure antimicrobial agent. The agent, recently developed by Thomson Research Associates, joins Thomson's family of Ultra-Fresh performance antimicrobials.

Treating fabrics with Silpure limits the growth of bacteria and produces a cleaner, fresher smelling product.

The bed pillows made of Silpure-treated allergen barrier fabric are offered in two price categories. The first offering is a 350-thread count cover with a luxurious microfiber gel fill, designed to retail at $19.99 for a standard size pillow. The second pillow has a 233 thread count and a hypoallergenic polyester fill. It is designed to retail for $12.99 for a standard size pillow.

Pillow protectors made of the same Silpure treated fabric have a 350 thread count and are expected to retail at $12.99 for a standard sized protector.

Mattress encasements and mattress pads will be offered in similar constructions.