Lillian and the Beanstalk

By Staff -- Home Textiles Today, 9/15/2003 12:00:00 AM

New York — The Beanstalk Group has been named the exclusive licensing agency for the Lillian Vernon brand.

"This represents an ideal opportunity to expand the Lillian Vernon brand and reach new customers," said Lillian Vernon, founding chairman, Lillian Vernon Corp. Added Seth Siegel, co-founder and chairman, Beanstalk: "Consumers have known and loved the Lillian Vernon brand for more than 50 years. Consumers will enjoy an expanded selection of Lillian Vernon products."

Under the partnership the first licensing agreement is with Hometown Threads LLC, a supplier of personalization and embroidery services. In July, Hometown Threads stores began featuring more than 35 Lillian Vernon products, including children's activity mats, bath towels, pillows, picnic coolers and tote, sport and travel bags, that can all be personalized with a wide variety of embroidery designs.