HGTV Extending Brand
Staff -- Home Textiles Today, 4/27/2009 12:00:00 AM
New York —
HGTV has contracted with branding firm Graj + Gustavsen as part of its effort to create a strategic brand extension into licensed home and garden products.
As part of this agreement, G+G will work closely with HGTV and The Beanstalk Group, HGTV's licensing agency, to extend the HGTV on-air and online brand. G+G will be responsible for laying out the brand's aesthetic framework and brand platform as well as conceptualizing the overall brand design, packaging and style guide.
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