A purr-fect fit for home textiles?

By Staff -- Home Textiles Today, 6/16/2003 12:00:00 AM

NEW YORK —

Theatrical and musical legend Eartha Kitt worked the Licensing 2003 International show here last week to launch a new lifestyle branding program — for which she plans to include a broad range of home textile product categories.

Her licensing agent and brand developer, New York-based The Serenata Group, is working with Kitt to use her celebrity status — which has lasted more than five decades — to license her name to several categories including home textiles and furnishings as well as apparel, aromatherapy/bath and body goods and organic products.