Melrose in Vegas Wedding with VillaNova

By Staff -- Home Textiles Today, 7/17/2006 12:00:00 AM

Los Angeles — —

Los Angeles — Melrose Home Collection will formally “marry” its sister company, VillaNova Décor, exhibiting side by side in Convention Center booth 63551 at the Las Vegas World Market, July 25 to 28.

Bedding and soft furnishings supplier Melrose will launch its ready-to-ship program, while VillaNova showcases its interior and upholstery fabrics.

“We understand the need for inventory to be available quickly,” said John Emrani, president of the companies. “The ready-to-ship program is designed to offer a fresh alternative to the furniture industry.” Melrose will be accepting online as well as phone-in orders, and will also exhibit at International Home Furnishings Show at High Point, Oct. 16 to 22.

“Numerous VillaNova furniture clients will be displaying their new designs at World Market”, said director of sales Beatrice Macias, “so it just seemed a natural progression for us to display at the show as well”.

This is the first joint marketing effort that the companies will undertake this year, said Emrani. “The idea came after Melrose Home exhibited a few finished goods at Showtime - High Point with VillaNova in July,” he noted.