Share this on

Retail Up, Home Décor Flat

By Don Hogsett -- Home Textiles Today, 12/18/2006 12:00:00 AM

Washington — —

Washington — Catching Wall Street and analysts by surprise, U.S. retail sales unexpectedly surged by 1.0% in November, the biggest one-month gain since July, when sales rose by 1.4%.

It was good news for American retailers keeping their fingers crossed about Christmas sales. But it came as a surprise to analysts, who had been expecting sales to edge up just 0.2%, according to those polled by Briefing.com. Some analysts remained unconvinced — and expect the numbers may be revised downward next month, noting that the U.S. Commerce Department in November changed the methodology it uses to calculate sales.

As consumers stock up on iPods and flat panel TVs, the nation's electronics and appliances stores were the month's clear winner, driving sales up a heady 4.6%, far outpacing any other retail channel. At the bottom of the list, and the month's only losers, were furniture and home furnishings stores, illustrating just how deferrable a purchase sheets and towels can be, as consumers decide to make-do until after the holidays.

With gas prices still high, but down just enough that consumers are driving more, gas station sales rose by 2.3%. Sales at building material and garden supply outlets rose by 1.8%; car sales gained 1.2%.

Illustrating the seismic shift in consumer shopping patterns in the era of the internet, non-store retailers drove their sales higher by 1.3%, but sales were flat at department stores.

Retail Sales in November
(by channel)

Winners
Electronics & appliances	4.6%
Gas stations	2.3
Bldg. mat./garden supplies	1.8
Non-store retailers	1.3
Car dealers	1.2
Health & personal care	0.9
Grocery stores	0.8
Sport. goods, books, music	0.8
Restaurants & bars	0.7
Losers
Furn. & home furn. Stores	-0.1

Share this on

Talkback

We would love your feedback!

»MORE

Featured Company

Brandwise Inc.

Brandwise serves a model - not just an industry - by integrating, automating, and optimizing the entire sales channel, from wholesale Suppliers to their Reps and the Retailers they service. In short, our software helps Reps and Suppliers sell more and create... more