Share this on

JCPenney Experience Hits Times Square

By Staff -- Home Textiles Today, 3/6/2006 12:00:00 AM

New York — —

New York — The JCPenney Experience opened here last week at the crossroads of Times Square, with a three-level store that embraces technology as a key to its marketing strategy.

The third floor is dedicated to home furnishings with the new Studio by JCPenney Home Collection and Chris Madden's Haven for JCPenney Home Collection featured. Customers are invited to make purchases via the company's interactive kiosks.

Penney is featuring each of its designers in special customer events during the three-week period. For instance, Chris Madden appeared over the weekend hosting a live seminar, “Decorate for Your Lifestyle.”

Share this on

Talkback

We would love your feedback!

Post a comment

Related Content

• Topics
• Author
• Most Popular Pages

New flash site for home, 250Lloyds, goes live today

Jan 20, 2012

Why Can't the Home Furnishings Business Have More Innovation?

Sep 21, 2011

Home Industry Adopting Online Technologies

Jul 7, 2011

Company C Initiatives Focus on Service

Feb 22, 2010

Words of Wisdom from HTT's Carole Sloan

Jan 24, 2012

Also by this author

• Jaipur to Host Jenny Jones Talk, Cocktail Event at High Point

• Four Students Honored in Surtex Design Competition

• Two More Companies Join Goodweave

• Domestics A Bright Spot For Dollar General In Q4, Early 2012

• Cost Plus' Home Division Still Dominates Over Growing Consumables in Q4, 2011

»MORE

MOST POPULAR PAGES

• Celebrity Brands vs Everyday Prices

• Savannah College senior tops in Surtex competition

• Deal will put Macy's brands into China

• Bullish Arlee ramps up table division with veteran Pierce

• Big Lots blames poor execution for Q1 miss

Sponsored Links

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Brandwise Inc.

  

  Brandwise serves a model - not just an industry - by integrating, automating, and optimizing the entire sales channel, from wholesale Suppliers to their Reps and the Retailers they service. In short, our software helps Reps and Suppliers sell more and create... more

---

Most Recent Resources

• Getting the most out of offline leads
• Free Shipping and the Importance of Onsite Promotion
• Should Branded Manufacturers Participate in Flash Sales?
• Rugs 101 - Special Edition
• How Big Is Your Label
• Choosing a Web Site Developer
• Convergence: Tie Your Online & Offline Experience...
• Social Networks to Social Shopping
• Why Brands and Their Retailers are Facebook’s Biggest...
• Web Based Intelligence Gathering
• The Future of Tablets
• Shopatron: Bicycles & eCommerce
• A Guide to Holiday eCommerce Success
• Mattress Buying 101 - Connecting with Consumers
• Designing Your Brand’s Website for eCommerce
• Global Sourcing in 2010: Doing More With Less
• Comparing Four Options for Turning Web Site Traffic into...
• Are You Prepared for the 2009 Holiday Season? A Branded...
• Design, Develop, Deliver: The Three D's to Digitally...