Veratex Debuts Standalone Bath Rug Line

By Staff -- Home Textiles Today, 2/26/2007 12:00:00 AM

NEW YORK —

Veratex has launched its first ever bath rug program independent of its bath coordinate line. It comprises both 100% cotton and nylon varieties. The cotton rugs are reversible, and the synthetic styles come with a latex non-skid backing.

There are about 20 looks in total, including solid, striped, tonal, textured, and border patterns. While none directly coordinate with existing bath accessory and shower curtain programs, the palettes used in the rugs do marry to colors in the bath coordinates line, explained Danielle Gregg, design director of rugs.

The assortment includes styles for all levels of retail.