Target readies Fieldcrest rollout

By Staff -- Home Textiles Today, 2/15/2005 12:59:00 PM

MINNEAPOLIS — Although the reconstituted Fieldcrest brand won’t hit Target stores until early March, the retailer has now made more than 100 Fieldcrest bedding products available on its Web site in advance of the rollout.

Target previously announced it would use the exclusive brand to set the bar for its top-of-the-line domestics offerings.

The foundation of the online collection is the Fieldcrest Classic sheet, a 300-count pima available in solid or dobby. Sizes range from full to California king. Retail is $29.99 for a queen flat sheet.

The Fieldcrest Classic duvet is a two-tone design in a 300-count cotton construction. The full/queen set retails at $119.99.

Sheets under the Fieldcrest Luxury label include five 400-count Egyptian cotton offerings — a sateen, an embroidery, a pintuck, a damask and a jacquard scroll. Queen flat pricing is $39.99.

Fieldcrest Luxury duvets are offered open stock in a 400-count Egyptian construction. The online assortment includes an embroidery, a pintuck, a damask and a stripe. Queen pricing is $199.99.

Coordinating 100 percent silk quilts are also available in several of the Fieldcrest Luxury constructions and retail at $149.99 queen.

Although target.com displays a small online bath assortment, none of the items is currently available for purchase. Posted on the site: ivory towels (bath: $11.99) and bath rugs ($16.99 to $21.99).