Berkin launches marketing firm

By Staff -- Home Textiles Today, 7/19/2004 12:00:00 AM

ATLANTA —

Former Dan River Licensing and Marketing Director Laurie Berkin has started Marathon Marketing LLC, a consultancy for strategic planning, development and implementation of marketing and/or licensing programs.

As director of licensing and marketing for Dan River's Home Fashions for Kids division, Berkin was responsible for the United States and Canada. Before joining Dan River, she held a variety of marketing and licensing positions at Crown Crafts, Inc. in addition to the role of in-house counsel for Crown Crafts and Health Images, Inc.

"I'm thrilled to bring my unique blend of legal and business experiences to other companies," said Berkin. "The continued recognition of licensing as a bona fide marketing tool presents a variety of opportunities in the marketplace."