Retail ad conference slated for Feb. 6 to 8

Staff -- Home Textiles Today, 1/7/2002 12:00:00 AM

WASHINGTON —

The 50th Retail Advertising Conference will be held at the Hyatt Regency in Chicago from Feb. 6 to 8. The thrust of the conference this year will be industry leaders sharing "success stories" through educational programs and networking events. Such events include:

• "Meet the Authors: Kitchen, bath, dining room, great room—every room. In your life: it's your place to dream." From the Great Indoors: Bob Rogers, ceo, and Tim White, vp, marketing.

• "Winning with sports marketing: Sports makes the team ... more successful." Panel discussion led by Kimberly Des Jardine, director, campaign development, Macy's West, and Keith Bruce, senior vp, director of sports marketing, FCB Worldwide.

• "Ready. Aim. Market: How shopping centers segment for success." Featuring Maureen Bausch of the Mall of America.

• "The Ethan Allen success story." With Farooq Kathwari, chairman, president and ceo, Ethan Allen.

• "Announcing a new initiative: mosaic marketing, a new conference on diversity marketing." With Paul Higham, senior vp, marketing, Wal-Mart, and Dick Sullivan, senior vp, The Home Depot.

• "What customers really want: more fresh, original research." With Therese Mulvey, vp, strategic services, Vertis.

The conference is hosted by the Retail Advertising and Marketing Association (RAMA), a division of the National Retail Federation.