Town and Country upscales Laura Ashley

By Staff -- Home Textiles Today, 8/3/2006 12:32:00 PM

New York – Four years into its licensing partnership with Laura Ashley, Town and Country Living is taking the program a step further with the introduction this market of a new line under the Laura Ashley Home label.

For the past four years, Town and Country has been creating the Laura Ashley Lifestyles program exclusively for Kohl's under the table linens, kitchen textiles and decorative pillows categories.

The new Laura Ashley Home collection hits a higher price bracket and uses heavier fabrications and added embellishments – and aims at a broader distribution, namely to home textiles specialty chains and warehouse clubs.

"This new look is more updated, and much more in line with what is going on with Laura Ashley in London," explained Dipali Patwa, vp, design and product development, Town and Country. "It is a distinctly different look, a more upscale, casual look."