My Ideal Pillow to use UF&D fills

-- Home Textiles Today, 1/6/2010 12:59:00 PM

Wilson, N.C. – My Ideal Pillow has signed an agreement to use United Feather & Down’s premium fills in its customizable pillows.

My Ideal Pillow will use UF&D’s Lyocell Down, SpiralLoft or MicroMax fills in its computerized pillow fitting system. The system provides a guided program that allows customers to create a pillow suited for their sleep style based on factors such as age, weight, and sleeping position. The pillows sell for $87, plus shipping fees.

UF&D’s proprietary Freshness Assured guarantee “ensures we can promise our customers an absolutely hypoallergenic down product, which is extremely important to us and our customers,” said My Ideal Pillow founder Dr. Mark Hooper.

Hooper, a chiropractor for 25 years, configured the Ideal Pillow system after failing to find pillows that matched his patients’ needs.