Friendly features on Hunter Douglas consumer website  

-- Home Textiles Today, 2/4/2009 2:21:00 PM

Upper Saddle River, N.J. – As a means to support its dealer network while building its brand presence, window treatment manufacturer Hunter Douglas has launched the redesign of its www.hunterdouglas.com consumer website.

Improvements include:

• More recognizable product groupings

• More prominent product photography

• Emphasis on “Hunter Douglas Advantage”

• “My Workbook” allows consumer to build her own array of products

The site also features an enhanced dealer locator, the company said.

Noting the redesign was produced with “extensive testing,” vp marketing Jim Mathews said, “Millions of consumers visit www.hunterdouglas.com each year hungry for information and we are confident this site will help attract even more visitors and turn those visitors into customers for our valued dealers.”