CHF to intro Mitchell Gold + Bob Williams domestics

By Jennifer Marks -- Home Textiles Today, 2/13/2009 10:19:00 AM

Left to right: Designers Bob Williams and Mitchell Gold with CHF's Joan Karron and Frank Foley.

New York – CHF Industries has partnered with furniture and home furnishings brand Mitchell Gold + Bob Williams to launch a line of bedding and accessories. The collection will officially debut at the MG + BW showroom in April during the High Point Furniture Market.

“We had been thinking about it for a while,” said Mitchell Gold, co-ceo and founder. “We wanted to keep the whole styling sense of what we’re all about – an easy, modern look that’ understandable for people but that they can coordinate.”

The inaugural collection will include Signature Solid sheet sets in six colors, duvet covers, two coordinating sheet set styles for each duvet cover, coverlets, quilts, throws, Euros and dec pillows. The components can be in mixed in a variety of ways to change the tone of each bed, a concept CHF executive vp Joan Karron referred to as “one bed, two seasons.”

The line will be shown with Mitchell Gold + Bob Williams furniture at the company’s signature stores as well as other retailers. “It’s a very practical and easy system of design,” said Karron.

The program will roll out at retail in August.