Lenzing Marks E-marketing Anniversary

By Staff -- Home Textiles Today, 1/7/2008 12:00:00 AM

Lenzing, Austria —

Fiber producer Lenzing Fibers recently marked one year of beaming out its eMailbox Worldwide Fiber Newsletter, a business-to-business tool used to inform its customers, affiliates and the industry at large of innovations, events and issues.

The most recent edition covered a symposium on environmental issues held by Lenzing Fibers at the Botanical Gardens in Paris; an essay on "Future Fashion" by earthpledge; a glimpse of a sailboat powered by a micromodal sail; a close-up on beechwood as a fiber source; and an update on fire-resistant regulations in Europe.