Kontextur bows contest for bath décor upgrade
-- Home Textiles Today, 3/31/2009 12:26:00 PM
New York – Recently formed home décor design company kontextür is seeking 10 bathrooms to help redecorate – and is using its “Splash of Color” contest to publicize its new line of shower curtain rings.
Acrylic rings in three designs – neon+ squared, Bamboo, and Aura – are the company’s first and only product line, but founder Kenneth Schiller said he plans to introduce “couture shower curtains and additional categories of exceptional home accessories.”
Contest rules are explained at www.kontextur.com/kcontest.html, and the prizes are sets of rings (“a $50 value”).
The contest entries will be judged by: Ann Collins, editor-in-chief of PointClickHome; Rebecca Thienes, senior market editor of Country Living; freelance writer Stephen Treffinger; and Jill Slater of Apartment Therapy.
The viral nature of the web-based contest is evident in this part of the deal: “Entrants who carbon copy five friends on their email will receive a 10% discount off their next purchase at kontextür.”