Royal Velvet Robe will Join BB&B Breast Cancer Awareness Drive

Staff -- Home Textiles Today, 10/5/2009 12:00:00 AM

New York —

Royal Velvet will introduce an ultra plush pink bathrobe this fall that will be featured in the breast cancer awareness campaign at Bed Bath & Beyond during the month of October, which is National Breast Cancer Awareness Month.

Brand owner Iconix Brand Group has signed a licensing with Microtex Corp. to create the collection in 10 colors. The robes will be distributed at select Bed Bath & Beyond stores and will retail for $39.99. A portion of sales of the pink robe will be contributed to the Susan G. Komen Foundation by Microtex.