Carpenter to launch Sleep Better ad campaign

By Staff -- Home Textiles Today, 3/15/2006 12:44:00 PM

Richmond, Va. – Carpenter Co. will promote its new Ambient Comfort pillow line with a March 31 kickoff of the Carpenter National Sleep Better Night advertising and public relations campaign.

Carpenter has recruited WebMD sleep specialist Dr. Michael Breus as spokesman for the launch of the new pillow, which features Holofiber fill, a design factor that clinical trials show can increase oxygen levels to the skin, the company said. &p>

Carpenter Consumer Products Group vp, sales and marketing Dan Schecter said that while the industry is familiar with the company’s technological innovations, “it’s time consumers understand that the resources we offer are unlike any company in our business.”