Avanti to introduce “biggest ever” new assortment at Market

-- Home Textiles Today, 2/24/2010 2:18:00 PM

Moonachie, N.J. – Avanti Linens is coming to the New York Home Fashions Market with what it described as “our biggest introduction of new product ever” across multiple product categories.

Jeff Kaufman, president/coo, told HTT about the company’s latest roster of new offerings.

In the bath towel category, the story is “initials, initials, initials,” he said. “We’re adding to our extensive line-up of initial monogram programs, introducing a three-piece fingertip towel boxed set targeted at a $10 retail. [It is] perfect for fourth-quarter gift-giving.”

Also for the holiday selling season this year in bath towels, the company is showing an Avanti Holiday collection encompassing a broad assortment of holiday motif styles. These are available as open stock bath, hand and fingertip ensembles or as two-piece fingertip towel packaged sets as gift items.

The new Premier Egyptian Cotton embellished program is being expanded to include four new colors – blush pink, lavender, blue and grass – donning popular embroidered motifs.

In bath accessories, Avanti is introducing 18 collections – “our most extensive introduction ever” in the category. Looks span contemporary to traditional to coastal – “we have all looks covered here,” Kaufman said.

To its Lolita licensed collection, which launched last market, Avanti is adding four new holiday patterns to several product categories as well as eight new pajama lines that include four holiday themes “with that unique Lolita twist.”

The kitchen textiles and table linens lines are also being enhanced with a new Spode-branded collection in updated looks for the classic Spode Christmas Tree, Blue Italian and Woodland everyday patterns.

And the Portmeirion program is expanding with the Botanic Garden tablecloth, placemats and napkins collection.