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Cotton Inc. launches Natural in 85 malls  

By Staff -- Home Textiles Today, 5/12/2008 1:40:00 PM

New York – The Cotton Incorporated “Natural” branding campaign is off and running with a four-tier platform of sweepstakes, gift-with-purchase, online and traditional marketing aimed at 85 malls across the country.

Anchored at TheFabricOfOurLives.com website, “The Natural Part of Everyday Life” sweepstakes offers the chance for 10 winners to receive a custom Cotton iPod shuffle.

“It was very important for us to break through the clutter in sustainability marketing that can sometimes confuse the consumer,” said Paula Rosario, vp strategic alliances - consumer marketing, Cotton Inc.

Cotton Inc., funded by U.S. growers of upland cotton and importers of cotton and cotton textiles products, retained Pittsburgh-based consumer and business marketing firm Prisma Inc. to design the campaign.

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