Macy's 'Find It' at 200,000 Hits a Day

By Staff -- Home Textiles Today, 12/15/2008 12:00:00 AM

Cincinnati —

Tying its stores and e-commerce efforts more tightly together is yielding positive results for Macy's Inc., as its "Find It In Store" service continues to build, the company said last week.

"Macy's and Bloomingdale's customers increasingly are multi-channel customers, shopping both online and in-store," said Terry Lundgren, chairman, president and ceo, noting, "We continue to find that customers who shop both our stores and our sites buy more than twice as much from us compared to those who shop either channel exclusively."

With the online Find It In Store service, shoppers seeking a particular item can check its size and color availability at a local store. The company said it is "connected to most of the approximately 70,000 items available for purchase" on the macys.com site.

Going the other way, a test program in Florida gives Macy's in-store shoppers the opportunity to place orders online at any checkout counter.

The company said, "About 10% of shoppers who browse macys.com to research a product ultimately will buy that specific item in a Macy's store within 10 days," adding the Find It In Store function is now being used about 200,000 times each day.