JanelleStyle Expands Area Rug Offering

By Cecile B. Corral -- Home Textiles Today, 2/23/2009 12:00:00 AM

Smyrna, Ga. —

Textile designer Janelle Jarous Lampp, owner of JanelleStyle Designs, is building up her area rug lines via a new partnership with flooring wholesaler Homelegend and an expanded assortment with existing partners Chandra Rugs and cmi.

JanelleStyle Designs, which designs and distributes decorative pillows, fashion accessories and braided rugs, was founded in 1994.

With Homelegend, based in Chino, Calif., Lampp is creating designs for two licensed programs — one with the Walt Disney Corporation on specific properties including Hannah Montana and the Jonas Brothers — and the other with marine-theme artist Kevin Wyland.

"It is so much fun to work with the youthful and lighthearted art of Walt Disney and the realistic, almost photographic quality marine life Wyland artwork," Lampp said. "It is truly a creative challenge that I have welcomed and enjoyed."

Also continuing to grow her existing licensed collections, Lampp is adding four to six new designs with Adairsville, Ga.-based Chandra Rugs. These introductions will debut in July at the next Atlanta International Area Rug market.

She is also working on a soft launch of two new designs to be added to her Simply Home collection of indoor/outdoor rugs with Pawtucket, R.I.-based braided texture rug company cmi.