Actress Hargitay Graces Karastan Ads

By Staff -- Home Textiles Today, 6/18/2007 12:00:00 AM

Dalton, Ga. —

High-end rug resource Karastan has unveiled its 2007 "Make A Statement" advertising campaign, featuring actress Mariska Hargitay, a star on NBC's "Law & Order: Special Victims Unit."

Five different print ads — two for carpet and three for rugs — will run in leading shelter and lifestyle publications. This edition of the "Statement" series follows previous runs that featured actresses Evangeline Lilly and Andie MacDowell, and Bliss Spa founder Marcia Kilgore.

Karastan vp of marketing David Duncan said the company was excited to feature Hargitay "because her broad appeal and high recognition factor, especially among young American women, will help attract a new generation of consumers to the Karastan brand, boosting sales opportunities for our valued retail partners."