Mohawk joins Coca-Cola licensing lineup
By Staff -- Home Textiles Today, 1/2/2002 12:00:00 AM
Sugar Valley, GA — Mohawk Home is the newest home textiles licensee for Coca-Cola.
By late December Mohawk had produced a line of woven decorative pillows and shipped them to major discount retail stores nationwide, just a couple of weeks after the deal was completed.
Mohawk's new Coca-Cola line is launching with woven-made decorative pillows, throws, table linens, heat-set transfer polyester kitchen comfort mats and chromajet printed polyester rugs. Coca-Cola initially gave Mohawk five designs to translate on product for the launch.
Another major home textiles licensee of the Coca-Cola brand is Springs Industries, which for the past year has produced bath towels, rugs, shower curtains and accessories featuring at least two Coca-Cola designs.
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