Arrow goes in new direction with high-end goods

By Staff -- Home Textiles Today, 11/18/2002 2:00:00 PM

Anaheim, CA — Keeping up with an ever-changing marketplace, Arrow Industries is expanding the range of products it offers with a line of higher-end, better quality goods and accessories.

Long known as a provider of polyester/cotton bedding in thread counts topping out at 200, Arrow has broadened its design sense over the course of the last two markets.

Chenilles, piece-dye and yarn-dyed jacquards, embroidered denims and sateen sheets have all been added, as well as a fully reversible micro-fiber ensemble, targeting consumers who are interested in high-end luxury looks. Arrow also offers a selection of juvenile and tweener patterns.

"We've developed a new strategy and a new business," Rich Sperber, vp of sales and marketing, told HTT. "We want to be able to give a customer the whole bed-in-a-bag for a price that a Croscill comforter alone would go for. We're offering a level of quality that would be commensurate to Croscill, but obviously not going after the same specs."

Arrow primarily had targeted the $49.99 to $79.99 retail price points for a bed-in-a-bag. Its new focus is the $199 to $249 range, which includes both oversized and jumbo specs.

Coordinating soft window treatments, decorative pillows, comforter covers, mini comforter sets, comforter sets, bedspreads and sheets sets have all become part of what was for many years primarily a bed-in-a-bag business.